Skater XL UX Designer 2018 – 2021 Colombia / USA Freelance
SafeSide UX Consultant 2018 Switzerland Freelance
Shoes of Prey Product Manager, UX Manager 2015 – 2018 Australia / China / USA Employed
Practical Empathy Workshop by Indi Young Participant 2015 USA Training
Shoes of Prey UX Designer 2014 – 2015 Australia Freelance
Migraine Pal UX Designer 2014 – 2015 Australia Freelance
Testize UX Designer 2014 Australia Freelance
Mon Purse UX Designer 2014 Australia Freelance
Zenshifts UX Designer 2014 Australia Freelance
INTO UX Designer 2014 Australia Freelance
Autogenie UX Designer 2014 Australia Freelance
Xomad UX Consultant 2014 Australia Freelance
ABA Bitcoin Wallet UX Designer 2014 Australia Freelance
Time & Money UX Consultant 2014 Australia Freelance
Grubber Co-Creator 2013 – 2014 Australia Freelance
MobeSeek.com UX Consultant 2013 – 2014 Australia Freelance
Next For Sale UX Designer 2013 – 2014 Australia Freelance
GoFar UX Consultant 2013 – 2014 Australia Freelance
ConX UX Designer 2013 – 2014 Australia Freelance
Tiny Beans Interaction Designer 2013 Australia Freelance
Wattcost UX Consultant 2013 Australia Freelance
Money Track Creator 2011, 2013 Australia Freelance
Coalfacer UX Consultant 2013 Australia Freelance
Winetrove UX Designer 2013 Australia Freelance
Sing This UX Consultant 2013 Australia Freelance
Skater UX Designer 2013 Australia Freelance
WMC Global UX Manager, Team Leader 2012 – 2013 Australia Employed
R.S. Challenge UX Designer 2011 – 2012 Australia Freelance
Datacolor / ColorVision Copywriter 2009 – 2013 Australia Freelance
Qantm College / SAE Institute Bachelor of Creative Media 2009 – 2011 Australia Training
Press Office of the Government Editor 2008 – 2009 Liechtenstein Employed
Hügli Nährmittel AG Copywriter 2009 Switzerland Freelance
Quelle Versand Marketing Specialist E‑Commerce 2007 Switzerland Employed
Datacolor / ColorVision Web (Marketing) Manager, Sales Manager 2004 – 2007 Switzerland Employed
Nackibutz Co-Creator 2006 Liechtenstein Freelance
Small Local Businesses Web Designer 2000 – 2003 Liechtenstein Freelance
C24 Co-Creator, Web Designer 2003 Switzerland Freelance
JWT+H+F Copywriter 2002 Switzerland Freelance
JWT+H+F Intern Copywriter 2002 Switzerland Training
National Tax Office Commercial Clerk 2001 Liechtenstein Employed
FÁS Intern Commercial Clerk, Web Master 2001 Ireland Training
Irish Times Training Intern Commercial Clerk 2001 Ireland Training
Justice Department Commercial Clerk 2000 Liechtenstein Employed
National Government Administration Apprentice Commercial Clerk 1997 – 2000 Liechtenstein Training
Local Daily Paper Correspondent and Photographer 1995 – 1997 Liechtenstein Freelance
Engagements
Countries
Key Skills
Industries
Team Sizes
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2018 – 2021

Skater XL (Freelance)
UX Designer
Colombia / USA (Team Size: 6-10)
Video Games

Following mobile game Skater, Skater XL is a completely new experience, designed for PC and consoles. This time, we worked in stealth mode in Medellín in Columbia for a few months, testing prototypes with kids in local skate parks there, before preparing for launch in California. I helped define the product strategy, roadmap, UX and brand of the game.

Key Skills Applied: Branding, Ideation, Product Strategy, Prototyping, Testing, Videography, Visualization / Graphics

Close

2018

SafeSide (Freelance)
UX Consultant
Switzerland (Team Size: 3-5)
E-Commerce, Finance

The founders behind this fin-tech startup were looking to simplify the process of obtaining life insurance in Switzerland and beyond. Together we undertook some research to better identify who their product would be for and what it should offer.

Key Skills Applied: Ideation, Product Strategy, Research

Close

2015 – 2018

Shoes of Prey (Employed)
Product Manager, UX Manager
Australia / China / USA (Team Size: 10+)
E-Commerce, Fashion, Retail

Custom-design women's shoes manufacturer Shoes of Prey hired me as Product Manager. After a three-months stint in their China factory, I moved to the new LA office, where I became UX Manager, overseeing design efforts more holistically and working with the software engineers on various projects.

Key Skills Applied: Data Modelling / IA, Ideation, Leadership, Product Mgmt, Product Strategy, Prototyping, Research, Testing, Visualization / Graphics

Close

2015

Practical Empathy Workshop by Indi Young (Training)
Participant
USA

Khosla Ventures hosted this workshop in San Francisco. I was working for a KV startup in LA at the time, and since Indi is one of the co-founders of the pioneering UX agency Adaptive Path, I jumped at the opportunity.

Indi's thoughtful and elaborate methodology and her insistence on "digging deeper" to truly understand people's intents and purposes as the first step of every design process, has stuck with me ever since.

Close

2014 – 2015

Shoes of Prey (Freelance)
UX Designer
Australia (Team Size: 10+)
E-Commerce, Fashion, Retail

As the first online business where customers could design and buy their own custom women's shoes, Shoes of Prey had begun opearting two physical retail stores in Sydney, and was in the process of opening six more within Nordstrom's in the US. I was hired as a freelancer to help design the in-store experience, in particular the iPad app.

Key Skills Applied: Data Modelling / IA, Ideation, Prototyping, Research, Visualization / Graphics

Close

2014 – 2015

Migraine Pal (Freelance)
UX Designer
Australia (Team Size: 1-2)
Medical

A migraine patient himself, Carl has become an expert on the topic over the years. To make it easier for people like him to track and improve their condition, he set out to build a journaling app. Together, we analyzed, conceptualized and designed it.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

Testize (Freelance)
UX Designer
Australia (Team Size: 3-5)
Other

The goal of the founders behind this web tool, was to give users a visual and intuitive way to optimize their website's performance. Together we created wireframes to simplify their customer's experience as much as possible.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

Mon Purse (Freelance)
UX Designer
Australia (Team Size: 3-5)
E-Commerce, Fashion

Lana wanted to build an online business where people can design and order their own custom purses. Together we analyzed the requirements and designed a basic interaction flow and wireframes for the core component of the site.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

Zenshifts (Freelance)
UX Designer
Australia (Team Size: 3-5)
Gastronomy, Retail

Unsatsisfied with existing solutions for shift management, Andy set out to build Zenshifts, a staff rostering application. Together we analyzed the app's needs and designed an Information Architecture and wireframes.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

INTO (Freelance)
UX Designer
Australia (Team Size: 3-5)
Marketing

A city guide app for agency-signed models / influencers. Together with a Sydney digital acency and the founders, we workshopped the app from scratch, designing the Information Architecture, wireframes and initial mockups.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

Autogenie (Freelance)
UX Designer
Australia (Team Size: 1-2)
Automotive, E-Commerce

A finance company was looking to create a platform that would make it easier to buy cars online, rather than having to go through local dealers. We analyzed their needs, modelled the Information Architecture and created initial wireframes.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

Xomad (Freelance)
UX Consultant
Australia (Team Size: 3-5)
Marketing

Long before the term 'Influencer' entered the mainstream, Xomad wanted to build a platform to simplify influencer campaign management. Together with an Australian digital agency, I helped them analyze and document their needs.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

ABA Bitcoin Wallet (Freelance)
UX Designer
Australia (Team Size: 3-5)
Finance

An Australian cryptocurrency startup was looking to enable mainstream users to easily buy, send and receive Bitcoin. We workshopped the basic concept, Information Architecutre and User Flows and designed initial screens.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2014

Time & Money (Freelance)
UX Consultant
Australia (Team Size: 3-5)
Other

A project I was consulted for by a small digital agency in Sydney. The intent was to build a simple tool that clarifies cost and expectations of a project between independently working creatives and agencies or other clients.

Key Skills Applied: Data Modelling / IA, Ideation, Product Strategy, Visualization / Graphics

Close

2013 – 2014

Grubber (Freelance)
Co-Creator
Australia (Team Size: 3-5)
Gastronomy

Grubber was a concept and prototype of a mobile app two friends and I worked on together. It was meant to enable vendors to sell surplus food items at the end of a business day. We learned a lot in the process.

Key Skills Applied: Data Modelling / IA, Ideation, Product Strategy, Visualization / Graphics

Close

2013 – 2014

MobeSeek.com (Freelance)
UX Consultant
Australia (Team Size: 3-5)
Marketing

MobeSeek was becoming a more and more successful international digital agency, and was looking to showcase their work with a brand new website. Together we explored and workshopped some inital concepts and wireframes.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2013 – 2014

Next For Sale (Freelance)
UX Designer
Australia (Team Size: 1-2)
Real Estate

Founder Liam was looking to build a new Australian real estate platform with a special twist. Together we analyzed and documented the needs and structure for the site and created initial wireframes.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2013 – 2014

GoFar (Freelance)
UX Consultant
Australia (Team Size: 3-5)
Automotive, Cons. Electronics

Aerospace engineer Danny approached me with an early hardware prototype he had built, meant to enable users to adapt a more fuel efficient driving style. We created concepts and initial interface mockups for visualizing energy flows while driving.

Key Skills Applied: Ideation, Product Strategy, Visualization / Graphics

Close

2013 – 2014

ConX (Freelance)
UX Designer
Australia (Team Size: 3-5)
Construction

Annie and her husband Keith, a carpenter fed up with the inefficiencies of the Australian construction industrie's hiring practices, were looking to build a better platform to connect "tradies", contractors and builders. We analyzed their needs, scoped out an initial version, information architecture, wireframes and eventually screen designs to kick off development.

Key Skills Applied: Data Modelling / IA, Ideation, Product Strategy, Visualization / Graphics

Close

2013

Tiny Beans (Freelance)
Interaction Designer
Australia (Team Size: 1-2)
Other

A beloved app for parents to share images of their young kids with family and friends, Tiny Beans was looking to implement features to also help users track developmental milestones. I created wireframes and screen designs.

Key Skills Applied: Data Modelling / IA, Visualization / Graphics

Close

2013

Wattcost (Freelance)
UX Consultant
Australia (Team Size: 3-5)
Cons. Electronics

A startup building a hard- and software combination that continuously analyzes and helps optimize a home's energy consumption. Together, we figured out how to turn their cool tech into a useful and desirable product.

Key Skills Applied: Ideation, Visualization / Graphics

Close

2011, 2013

Money Track (Freelance)
Creator
Australia (Team Size: 1-2)
Finance

Money Track got started as my final project at college. The iPhone app was designed to utilize GPS to make expense tracking on the go as easy as possible. I learned a lot, designing and building the prototype to run on the phone, as well as the server side components.

Key Skills Applied: Coding, Data Modelling / IA, Ideation, Product Strategy, Prototyping, Visualization / Graphics

Close

2013

Coalfacer (Freelance)
UX Consultant
Australia (Team Size: 1-2)
Education

A platform to better match and connect students, educators and industry sponsors. We workshopped together to clarify user groups and their respective needs and thereby the site's information architecture.

Key Skills Applied: Data Modelling / IA, Ideation

Close

2013

Winetrove (Freelance)
UX Designer
Australia (Team Size: 1-2)
E-Commerce, Gastronomy

A client who wanted to explore building a market platform for wineries and wine lovers to connect. We workshopped goals, initial scope, information architecture, and produced initial wireframes and mockups.

Key Skills Applied: Data Modelling / IA, Ideation

Close

2013

Sing This (Freelance)
UX Consultant
Australia (Team Size: 1-2)
Video Games

A client approached me about exploring a possible concept for a mobile game that was to be all about singing pop songs competitively. We workshopped the most basic game mechanics together.

Key Skills Applied: Data Modelling / IA, Ideation, Visualization / Graphics

Close

2013

Skater (Freelance)
UX Designer
Australia (Team Size: 3-5)
Video Games

In close collaboration with founder Dain, I helped create beloved iOS game Skater. I loved learning all I could about the sport and the culture, designing a comprehensive game experience, building interactions and screens from start to finish, and even inventing an iconographic language of skate tricks in the process.

Key Skills Applied: Branding, Data Modelling / IA, Ideation, Product Strategy, Testing, Videography, Visualization / Graphics

Close

2012 – 2013

WMC Global (Employed)
UX Manager, Team Leader
Australia (Team Size: 6-10)
Video Games

A game developer friend had been hired by a company looking to expand into mobile gaming. They were new to content production and had no real concept. I helped hire a 3D character designer / animator and a sound designer, and ended up leading the team, resulting in a fun action puzzler.

Key Skills Applied: Branding, Data Modelling / IA, Ideation, Leadership, Product Strategy, Prototyping, Testing, Visualization / Graphics

Close

2011 – 2012

R.S. Challenge (Freelance)
UX Designer
Australia (Team Size: 3-5)
Automotive, Marketing, Video Games

An Australian game developer, who was working on an iOS racing game for car maker Renault, approached me to review the menu designs. Together we analyzed their needs and I redesigned the game's flow and menus accordingly. We've worked together on various projects since.

Key Skills Applied: Data Modelling / IA, Videography, Visualization / Graphics

Close

2009 – 2013

Datacolor / ColorVision (Freelance)
Copywriter
Australia (Team Size: 1-2)
Cons. Electronics

To help finance my studies in Australia, I did some remote freelance work for my previous employer Datacolor, this time as a copywriter, mostly doing translations and editing work for their email newsletter.

Key Skills Applied: Writing

Close

2009 – 2011

Qantm College / SAE Institute (Training)
Bachelor of Creative Media
Australia

In 2009 I moved to Australia to commence my two and a half years of study in Creative Media. This combined my interests in graphic design, interaction design, programming and film making, as well as some other valuable areas, like 3D modelling and animation. I ended up staying in Sydney for over six years.

Key Skills Applied: 3D, Branding, Coding, Data Modelling / IA, Ideation, Photography, Prototyping, Research, Videography, Visualization / Graphics, Writing

Close

2008 – 2009

Press Office of the Government (Employed)
Editor
Liechtenstein (Team Size: 6-10)
Government

As editor at Liechtenstein's Press and Information Office, I spent a good 18 months mostly editing and writing press releases for various governemnt offices, as well as writing a proposal for modernization of the internal processes.

Key Skills Applied: Writing

Close

2009

Hügli Nährmittel AG (Freelance)
Copywriter
Switzerland (Team Size: 3-5)
Food Manufacturing

A couple of weeks in my mid-twenties. A big food manufacturer in Switzerland was looking to get some copywriting for their website done. I was just the young, aspiring and otherwise unemployed copywriter to get the job done.

Key Skills Applied: Writing

Close

2007

Quelle Versand (Employed)
Marketing Specialist E‑Commerce
Switzerland (Team Size: 6-10)
E-Commerce, Fashion

In my mid-twenties I was hired to take charge of web marketing for a large Swiss mail ordering business. The job turned out to be not very creatively demanding, so I decided to move on after only a few weeks.

Key Skills Applied: Leadership, Marketing Mgmt

Close

2004 – 2007

Datacolor / ColorVision (Employed)
Web (Marketing) Manager, Sales Manager
Switzerland (Team Size: 6-10)
Cons. Electronics

Datacolor, manufacturer of color management solutions, hired me as a "web monkey" (as the ad said), making me responsible for the website and all online marketing activities. Eventually I became Sales Manager for the new Home Theater product line.

Key Skills Applied: Coding, Ideation, Leadership, Marketing Mgmt, Sales Mgmt, Visualization / Graphics, Writing

Close

2006

Nackibutz (Freelance)
Co-Creator
Liechtenstein (Team Size: 3-5)
E-Commerce, Fashion

When I was working as a Sales Manager in my mid-twenties, I was starting to miss the creativity in my work. So I rallied a few friends to help me create and promote a local t-shirt label.

Key Skills Applied: Branding, Ideation, Leadership, Photography, Product Strategy, Visualization / Graphics

Close

2000 – 2003

Small Local Businesses (Freelance)
Web Designer
Liechtenstein (Team Size: 1-2)
Other

After tinkering with this new thing called the web and teaching myself HTML after school every day, I got my hands on a copy of CyberStudio GoLive. I knew then that I was in business.
I published my first client website for a local construction business and financed my driver's permit by building a website for the driving school.

Key Skills Applied: Coding, Visualization / Graphics

Close

2003

C24 (Freelance)
Co-Creator, Web Designer
Switzerland (Team Size: 3-5)
IT

C24 was intended to be a Mac-centric IT support company for Zurich's ad agencies.

It never really got off the ground, but I was involved in trying to build a business for the first time.

Key Skills Applied: Coding, Product Strategy, Research

Close

2002

JWT+H+F (Freelance)
Copywriter
Switzerland (Team Size: 10+)
Advertising

I got my first small freelance job as a copywriter, working for ad agency JWT+H+F in Zurich, after having spent a week there as an unpaid intern.

Key Skills Applied: Ideation, Writing

Close

2002

JWT+H+F (Training)
Intern Copywriter
Switzerland (Team Size: 10+)
Advertising

In my early 20s, I wanted to be in a creative job, but I didn't really know what, where and how to get there.

Eventually, I got a one-week internship as a copywriter in Zurich, which subsequently lead to my first paid copywriter freelance job.

Key Skills Applied: Ideation, Writing

Close

2001

National Tax Office (Employed)
Commercial Clerk
Liechtenstein (Team Size: 10+)
Government

After six months in Ireland, I needed a job back home. I had spent some time during my apprenticeship as Commercial Clerk at the national tax office, so they hired me back for another six months stint after my return.

Key Skills Applied: Business Admin

Close

2001

FÁS (Training)
Intern Commercial Clerk, Web Master
Ireland (Team Size: 3-5)
Education

As part of my European internship in Dublin, I got to work at Foras Áiseanna Saothair, Ireland's Training and Employment Authority.

Hired as an office clerk, I soon effectively became the intranet webmaster.

Key Skills Applied: Business Admin, Coding, Visualization / Graphics

Close

2001

Irish Times Training (Training)
Intern Commercial Clerk
Ireland (Team Size: 1-2)
Education

As part of the European Leonardo da Vinci exchange programme, I started work at this educational institution in Dublin at age 20.

I didn't feel challenged enough and requested to be transferred to FÁS.

Key Skills Applied: Business Admin

Close

2000

Justice Department (Employed)
Commercial Clerk
Liechtenstein (Team Size: 1-2)
Government

I was hired for six months to process applications for citizenship, as a new law had just been passed. Instead of processing them manually, I engineered a database-like software solution to calculate applicants' eligibility and output the necessary documents.
This gave me time to learn new programming skills.

Key Skills Applied: Business Admin, Coding

Close

1997 – 2000

National Government Administration (Training)
Apprentice Commercial Clerk
Liechtenstein (Team Size: 10+)
Government

I trained to become a Commercial Clerk (KV) at the government's executive branch, learning administrative and business skills at various departments. (Growing more curious about software, I also learned how to hack their intranet and crash their centralized application virtualization servers with a DOS file.)

Key Skills Applied: Business Admin

Close

1995 – 1997

Local Daily Paper (Freelance)
Correspondent and Photographer
Liechtenstein (Team Size: 1-2)
Journalism

As a kid, I'd often hang out at the local paper my father worked at, Liechtensteiner Vaterland. I saw how articles were laid out by hand, how photos were developed in the dark room, as well as my first Macintosh. From age 14 I started occasionally reporting for the paper myself.

Key Skills Applied: Photography, Writing

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